THE INDIRECT COSTS OF FINANCIAL DISTRESS IN INDONESIA

The Indirect Costs of Financial Distress in Indonesia

This paper presents quantitative estimates of the indirect cost of financial distress and its determinants.In order to measure the cost, this study estimates the annualized changes in industry-adjusted operation profit and sales from a year before the onset of distress to the resolution year.Using those approaches, the median of indirect financial

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The impact of the COVID-19 pandemic on the shopping behaviour of customers of selected global brand marketing strategy

Research background: Research will highlight the impact of the COVID-19 pandemic on Mc Donald’s brand marketing strategy.In the research, we will analyze the internal and external environment of the global brand.We will find out how the current pandemic situation has affected the customer shopping behavior of the global brand Mc Donald’s.Purpos

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